It was a fun experience, lots of freedom to write about whatever I wanted to write about, but I think “embedded” is the best way to describe it. I was free to say whatever I wanted to say, but I was always concious that there was a bit of inside-ness to it, so it was a bit different than how I might write our own blog or for a print publication. That’s not to say I self-censored, or wrote PR copy (there was no pressure at all to do so), but I think I was upfront about my aim to just write about what is going on, somewhat matter-of-fact-ly, and also talk about the stuff that excited me about the place. Would do it again certainly.