In this series of posts I’m using a variety of digital metrics to see how the websites and general online activity of a group of 100 arts organisations compare to each other. I’ll be using what I know from:
- website analytics
- search engine optimisation
- social media measurement
- email marketing
- user testing
to show what these organisations are doing and how they’re doing it. I’ll also be showing you the tools I use to do the research.
I’ve written an introducing to the series here and, if you want more information, I responded to some requests and suggestions from people on the mailing list here.
Sign up to the free newsletter here and don’t miss out on any of the posts in this series (and maybe get a little extra too).
So far in the Arts Analytics series
This is what’s been covered:
- Mobile websites in the arts sector
- Arts organisations and branded AdWords
- Website size and indexed pages
- Estimating demand for arts organisations’ PPC advertising
- Arts Analytics: YouTube views and subscribers
- Arts organisations’ website speed and performance
- Arts Analytics: Title, Description and Keywords
- Arts Organisations on Facebook: who’s doing best?
- Arts Analytics: Accessibility
The 100 organisations
The organisations I’ve chosen for this are those that are receiving the most funding from Arts Council England in 2013/14 through the National Portfolio Organisation scheme. It’s a fairly arbitrary group but a useful one because:
- there’s already some useful data available out there that I can use
- I suspect these organisations are more likely than most to be ahead of the curve when it comes to using digital media
- they’re a reasonably varied bunch, representing various artforms and parts of the country.
The full list is below…
Aldeburgh Music, Almeida Theatre Company, Arnolfini, Artangel, BALTIC Centre For Contemporary Arts, Barbican Centre, Battersea Arts Centre, Belgrade Theatre, Birmingham Repertory Theatre, Birmingham Royal Ballet, Bournemouth Symphony Orchestra, Brighton Dome, Bristol Old Vic, Camden Arts Centre, Chichester Festival Theatre, City Of Birmingham Symphony Orchestra, Colchester Mercury Theatre, Contact Theatre, Contemporary Dance Trust (The Place), Cornerhouse, Crafts Council, Cumbria Theatre Trust, Curve Theatre, DanceEast, DanceXchange, English National Ballet, English National Opera, English Touring Opera, English Touring Theatre, Fact (Foundation For Art & Creative Technology), Farnham Maltings, Firstsite, Glyndebourne, Halle Concerts Society, Hampstead Theatre, Headlong, Ikon Gallery, Institute of Contemporary Arts, Institute of International Visual Arts (inIVA), Live Theatre, Liverpool Biennial Of Contemporary Art, Liverpool Everyman & Playhouse, London Philharmonic Orchestra, London Symphony Orchestra, Lyric Theatre Hammersmith, Midland Arts Centre, Modern Art Oxford, National Theatre, New Art Gallery Walsall, New Vic Theatre, New Wolsey Theatre, Norfolk and Norwich Festival, Northampton Theatres Trust, Northern Ballet Theatre, Northern Stage, Nottingham Contemporary, Nottingham Playhouse Trust, Octagon Theatre Trust Limited, Oldham Coliseum Theatre, Opera North, Orchestras Live, Palace Theatre Watford Ltd, Philharmonia Orchestra, Pioneer Theatres Ltd, Polka Theatre, Rambert Dance Company, Royal Court Theatre, Royal Exchange Theatre, Royal Liverpool Philharmonic, Royal Opera House, Royal Philharmonic Orchestra, Royal Shakespeare Company, Sadler’s Wells, Sage Gateshead, Salisbury Arts Theatre, Serpentine Gallery, Sheffield Theatres, Siobhan Davies Dance, Soho Theatre, Sound and Music, South East Dance, South London Gallery, Southbank Centre, Stephen Joseph Theatre, The Drum, The Hepworth Wakefield, The Junction, The Lowry, The Photographers’ Gallery, The Roundhouse, Theatre Royal Plymouth, Triangle Arts Trust, Unicorn, Watershed, Welsh National Opera, West Yorkshire Playhouse, Whitechapel Gallery, York Theatre Royal, Yorkshire Sculpture Park, Young Vic.
I’m making everything available as I go along on each post. If there’s anything you can’t find then just ask. If you use the data for something then a little attribution is always appreciated.