Arts organisations are increasingly producing (or being pushed by funders to produce) more and more professional video content. For the next post in the Arts Analytics series I’m looking at how some of the larger funded organisations are using YouTube. Findings I found YouTube channels for 97 of the 100 arts organisations in my sample […]
Category Archives: Arts Analytics Series
Arts Analytics: suggestions from the mailing list
I’m about to put together the first of the Arts Analytics email newsletters, looking forward to sending that out to everyone very soon. In the meantime though, when you sign up to that list there’s an optional question asking: What would you like me to cover? I figured that, since the people who sign up […]
Estimating demand for arts organisations’ PPC advertising
In my earlier post about arts organisations spending their PPC budget on brand keywords I said there was good evidence to show it was a smart move. However, I also said that assumptions should be tested and there might be reasons for not doing it. To give one reason: High demand may have pushed the […]