Bits to Blogs: Putting Digital First

A couple of weeks ago I was in Newcastle to give a talk at an event called Bits to Blogs at the Great North Museum: Bits 2 Blogs is the regional e-learning event for museum, library and archive professionals in the North East. It provides a varied day of presentations and workshops that: Showcase the […]

Crowdsurfing

This blog post from Birmingham Opera Company has a lot to recommend it: It’s on Tumblr, which means I can subscribe to get more updates, either by RSS or by hitting the ‘follow’ button. There are links to Twitter and Facebook accounts too if I’m interested in following along. It’s clearly a message from a […]

Analysis vs Reckoning

This post is a follow-up to my previous one and is about using data from social media to improve decision-making in marketing. Don’t say you weren’t warned. First up, an example (with apologies to anyone who feels like I’m picking on them). A poor assumption I’d not come across The Les Mis Contract before – it’s a comedy skit […]