Collaboration, whether you like it or not

From a Creative Generalist post titled ‘What Specifically Do Generalists Do?‘: As incredibly useful as social networking tools are, they are limited because they are used voluntarily and by the self-aware. There are many instances where organizations are not, in their processes, motivated to function horizontally or outside of their traditional bounds, and there are […]

Where are the stars of Facebook?

Just a quick one. A few years back there were stories in the papers (accurate or not) about people/bands/whatever coming to wider prominence having built an audience via their Myspace accounts (think Lily Allen, Arctic Monkeys, Tila Tequila and so on). Meanwhile on Wikipedia there’s a whole list of YouTube personalities featuring plenty of people who have used the […]