If you’re ever doing a talk about the state of the sector you work in and are struggling to think of something profound, try this simple formula:
“[subject matter] isn’t about [actually pretty crucial thing]. It’s about people.”
Then soak up the applause, give people a chance to tweet pictures of your incredibly insightful slide, and revel in your newfound role as a fearless iconoclast.
The great thing is, this works for just about anything. Here are some examples I’ve come across lately :
- Digital engagement isn’t about technology. It’s about people.
- Business isn’t about generating profits. It’s about people.
- Photography isn’t about cameras. It’s about people.
- Property isn’t about bricks and mortar. It’s about people.
Have a quick look on Twitter. I bet you find a few more.
I mean, I get what people are trying to say, but there must be a better way.