Estimating demand for arts organisations’ PPC advertising

In my earlier post about arts organisations spending their PPC budget on brand keywords I said there was good evidence to show it was a smart move. However, I also said that assumptions should be tested and there might be reasons for not doing it. To give one reason: High demand may have pushed the […]

Arts organisations and branded AdWords

For the second post in my Arts Analytics series I wondered how many of my group of 100 arts organisations are using Google AdWords. I’m sure you’ll come across AdWords before. You create adverts and choose keywords. When people search on Google using one of your keywords, the ad you made may appear next to […]