It’s not what it looks like


This thing is an mp3 player/memory device sold for audio tours. It’s been built to look like a design classic and is, of course, nothing of the sort.

It does fascinate me though and it chimes with something that’s stayed with me since I jotted it down at SXSW last year:

If you’re going to copy something successful make sure you’re copying the right parts of it

Published by Chris Unitt

I work at One Further, doing digital projects with cultural organisations. Follow @ChrisUnitt or find me on LinkedIn.