SXSWi Notes: HOWTO: 149 Ways…

HOWTO: 149 Surprising Ways to Turbocharge Your Blog With Credibility!


Mann and Gruber - South by Southwest Interactive 2009

Talk about everything and you talk to no-one.

Who is your ideal reader?

If you’re going to copy something successful make sure you’re copying the right parts of it. Not just the outside bits but the attitude, etc. May have been the unique circumstances surrounding something that made it a success.

Lawyer – a person who knows which forms to fill out to ruin you.

Getting paid – you get paid in attention. You can’t buy stuff with that but it’s amazing what you can do with that when it builds up.

When there’s news you want to know what happened, what it means and what that person thinks of it. Not many people will do that. Loads of people will just tell you that something happened.

Top tips:

  • Give away stuff. Make it easy to get and give away more than you think you should.
  • Have diverse revenue streams and keep looking for others
  • Don’t do stuff that seems profitable but interferes with why people liked you in the first place

Photo by Randy Stewart,

Published by Chris Unitt

I work at One Further, doing digital projects with cultural organisations. Follow @ChrisUnitt or find me on LinkedIn.

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