At the conference for Student Union Events Officers the other day I was asked if it’s a bad idea to promote an event solely via Facebook. I said yes, and gave a few reasons but I think it’s worth being a little more comprehensive. As I see it, the problems are: You limit yourself to […]
Category Archives: Online Promotion
Picking a name – URLs and usernames
Although it’s not the be all, having a unique name for a project/event/whatever can be very useful indeed: Being unique makes it easier for people to find you online, and Using Google Alerts and the Social Media Firehose is an awful lot easier if you’re not sifting out irrelevant search results. Choosing names for things […]
How to promote your night/gig/event online
This post accompanies a short talk I gave at a conference for Student Union Events Officers, arranged by CID Music. I spoke about about how to use social media and online tools to promote events. My talk was only 20 minutes long so I rattled through many of the websites and services listed below – […]