Digital philanthropy for the arts

Panlogic recently released a report called Digital Philanthropy for the Arts. It’s good – thorough and well-explained and worth recommending to clients as reading material. The key findings are as follows (and taken directly from the executive summary): Emotion is the key reason why people give. Arts organisations need to optimise the giving process to give […]

Notes from the AMA Digital Marketing Day

On Thursday I was at the Arts Marketing Association‘s Digital Marketing Day at Sadler’s Wells. I made a few notes. Keynote: The Connected Network Neil Perkin (Only Dead Fish) and Susan Halligan (former Marketing Director, New York Public Library) Neil‘s talk set the scene for the day ahead, laying down a few broad themes. He […]

Links for 2 November 2011

To kick things off, there are two reports that I’ve flicked through and decided need some proper attention. First up is Getting In On the Act: How Arts Groups are Creating Opportunities for Active Participation (PDF) from The James Irvine Foundation. Frankly, they had me at this diagram: I was also fascinated by The Arts Ripple Report that […]