Notes from the AMA Digital Marketing Day

On Thursday I was at the Arts Marketing Association‘s Digital Marketing Day at Sadler’s Wells. I made a few notes. Keynote: The Connected Network Neil Perkin (Only Dead Fish) and Susan Halligan (former Marketing Director, New York Public Library) Neil‘s talk set the scene for the day ahead, laying down a few broad themes. He […]

More about theatre trailers: finding alternative influences

When I wrote that post about trailers in the theatre I searched around to find any discussion on the topic elsewhere. I couldn’t find much and what I could see was concerned with how bad they are. I also had a search around some theatres’ YouTube accounts and it occurred to me that there might be a […]