For the second post in my Arts Analytics series I wondered how many of my group of 100 arts organisations are using Google AdWords. I’m sure you’ll come across AdWords before. You create adverts and choose keywords. When people search on Google using one of your keywords, the ad you made may appear next to […]
Yearly Archives: 2013
Mobile websites in the arts sector
This is the first post in the Arts Analytics series and, to kick things off, I thought I’d start with something straightforward – mobile websites. I’ll cover things in this series of posts that are less clear cut, but this one really is a no-brainer. More and more people are accessing websites on mobile devices […]
Introducing a new series: Arts Analytics
I’m starting a new series of posts that that I’m calling Arts Analytics. I’ve chosen a group of 100 arts organisations and, on a regular basis, I’m going to use various digital metrics to see how those organisations compare against each other. For instance: What percentage of those organisations have mobile websites? How many use Google AdWords? How […]