I’m about to put together the first of the Arts Analytics email newsletters, looking forward to sending that out to everyone very soon. In the meantime though, when you sign up to that list there’s an optional question asking: What would you like me to cover? I figured that, since the people who sign up […]
Yearly Archives: 2013
Estimating demand for arts organisations’ PPC advertising
In my earlier post about arts organisations spending their PPC budget on brand keywords I said there was good evidence to show it was a smart move. However, I also said that assumptions should be tested and there might be reasons for not doing it. To give one reason: High demand may have pushed the […]
Arts Analytics: backlinks
Links to your site from other websites (what we call backlinks) are a good thing. It’s not just that people might click on them and come to your site. The more backlinks you have, the more chance people will find your website when using search engines. If you’re not sure why, here’s a quick primer. Search […]