Links to your site from other websites (what we call backlinks) are a good thing. It’s not just that people might click on them and come to your site. The more backlinks you have, the more chance people will find your website when using search engines. If you’re not sure why, here’s a quick primer. Search […]
Tag Archives: analytics
Culture24 Report: How to evaluate online success
Culture24 have published the findings of an Action Research Project, with the final report titled ‘Let’s Get Real: How to evaluate online success‘ (PDF download). It’s good, and well worth a read. Having instigated the project, they coordinated efforts between 17 cultural organisations, with the aim being: to help the sector to improve the way […]