Links to your site from other websites (what we call backlinks) are a good thing. It’s not just that people might click on them and come to your site. The more backlinks you have, the more chance people will find your website when using search engines. If you’re not sure why, here’s a quick primer. Search […]
Category Archives: Arts Analytics Series
Arts Analytics: indexed pages
Generally speaking, bigger websites are better. A large website means more pages to be picked up by search engines and presented in organic search results, hopefully resulting in more traffic. Of course, if care isn’t taken to produce and organise content effectively, larger websites can become unwieldy, sprawling and directionless, filled with with poor quality, […]
Arts organisations and branded AdWords
For the second post in my Arts Analytics series I wondered how many of my group of 100 arts organisations are using Google AdWords. I’m sure you’ll come across AdWords before. You create adverts and choose keywords. When people search on Google using one of your keywords, the ad you made may appear next to […]