Developing an analytics culture

At Museums and the Web 2012 last month, Elena Villaespesa and Tijana Tasich presented a paper called Making Sense of Numbers: A Journey of Spreading the Analytics Culture at Tate. It’s online now and bears repeated reading. There are slides too, although (pretty as they are) they don’t have the same amount of detail. It’s very […]

Analysis vs Reckoning

This post is a follow-up to my previous one and is about using data from social media to improve decision-making in marketing. Don’t say you weren’t warned. First up, an example (with apologies to anyone who feels like I’m picking on them). A poor assumption I’d not come across The Les Mis Contract before – it’s a comedy skit […]